B2B Marketing — Long Sales Cycle Strategy
B2B marketing with long sales cycles requires patience, precision, and a deep understanding of how businesses make purchasing decisions. We build marketing systems that generate, nurture, and convert complex B2B leads over months — not days.
Challenges
Long decision-making cycles
B2B deals take 3-12 months to close. Traditional campaign-based marketing fails because it focuses on immediate conversions. You need a system that nurtures relationships and stays top of mind throughout the entire buying journey.
Multiple stakeholders and complex buying committees
Purchasing decisions involve 4-7 people with different roles, concerns, and information needs. Marketing must address each stakeholder's pain points while maintaining a consistent narrative.
Difficulty measuring marketing impact
When deals take months to close, attributing revenue to specific marketing activities is challenging. Without proper attribution, it is impossible to optimize budget allocation and prove marketing ROI.
Our solutions
Multi-touch lead nurturing system
We build automated nurturing sequences that deliver relevant content at each stage of the buying journey. Email, retargeting, content, and events work together to move prospects toward a decision.
Content strategy for the buying committee
Technical whitepapers for engineers, ROI calculators for finance, case studies for executives — we create content that speaks to each stakeholder's specific concerns and decision criteria.
CRM-integrated attribution and analytics
We integrate marketing data with your CRM to track the entire journey from first touch to closed deal. Multi-touch attribution models show which activities drive pipeline and revenue.
Discuss partnership
Tell us about your company and goals. We'll respond within one business day.