Manufacturing / Retail
Full-service marketing for a manufacturing group
Unified marketing strategy for a group with 6 divisions: acoustics, seating, pianos, retail chain, equipment rental. 426 employees, 17,700 m² production facility.
Challenge
Asia Music is a manufacturing group with 6 distinct business divisions — each with its own brand, audience, and competitive landscape. Marketing was fragmented: each division ran its own campaigns with no coordination, shared resources, or unified analytics. Leadership had no visibility into which divisions were performing and which were burning budget.
Our approach
We became the group's outsourced marketing department, creating a unified strategy that respected each division's uniqueness while leveraging shared resources and cross-selling opportunities. We built separate funnels for each brand, implemented consolidated analytics per business unit, and established a marketing governance framework that gave leadership a single dashboard view across all 6 divisions.
Results
Unified strategy across 6 brands
Systematic growth across all divisions
Transparent analytics per business unit
Discuss partnership
Tell us about your company and goals. We'll respond within one business day.